4.2 Role play: The magazine

F. Marketing manager

• More contact than anyone else with managers and employees around the world.
• Not enough is done to bring everyone together, feeling of belonging to a family.
• Information in the magazine is already out of date before it is published.
• What you need instead is something much simpler, less glossy, more information.
• Creating an intranet website.
• News on screens in the entrance hall or staff restaurant.
• Weekly newsletter bij e-mail; provide staff with up to date information.