Assignment 8: Interview with Catherine Cummings

www.youtube.com/watch?v=yeafit4ii1s

1. What is remarkable about the comments and the bloggers of the Federal Reserve Bank?
You can give anonymous comments, and you can write anonymous a blog .

2. The Federal Reserve Bank opened a blog to create "buzz". What is meant by this, in other words, what was the purpose of opening a blog?
The popularity of the website took off very much. They create buzz to attract people. They want more people visit the website.

3. What was the female recruiting manager's blog mainly about?
She is a fulltime mother and a fulltime manager for people who need her.

4. What was the purpose of her blog?
She tries to recruit people for the FED.

5. Which words show that the FED does exercise a form of control on the blogs?
Regulated, moderated .

6. By what kind of people were the very first FED blogs written?
By senior management.

7. Have the blogs changed the way that people who work for the FED think about internal communications?
Yes, because senior management used to write te blogs, and there was no possibility to respond anonymous. Nobody wrote comments on the blogs. It's possible now to respond anonymous, so the staff will do that often.

8. What is the latest development in the company as far as media are concerned?
There are flatscreens in the bank of the elevators has. Through the flatscreens, they can show some information from the internet.

9. Catherine Cummings says that this medium to communicate with staff is better than an older medium. Which more old-fashioned way of communicating with staff does she mention?
Memo's and meetings

10. What is the next big thing in social media at the FED?
Design of the intranet